In one of my favourite TED.com videos, Melinda Gates does a fantastic job of articulating how learning from powerhouses such as Coca-Cola can drive change in developing countries:
So, if we're going to take one thing from this video and put it into practice, it's going to be the three lessons Melinda has learned from Coke's success:
1. We must use the real time data and drive it back into our work in developing countries;
2. We need to leverage local entrepreneurial talent to gain optimal understanding of the people we are working with.
3. We must create marketing techniques that are localized and appealing to the individuals in the communities we are working with.
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